Case Study: CaringBridge achieves 228% increase in volunteer hours and 16% monthly supporter growth with Convio

CaringBridge - Customer Case Study

CaringBridge is a nonprofit that provides personal Sites, a SupportPlanner and an online volunteer community to help people support each other during health events, relying entirely on donations and word-of-mouth. After an initial community launch, the team found their platform lacked critical capabilities—detailed user data, behavioral-driven communications, personalization and integration—which limited volunteer recruitment, fundraising and advocacy growth.

CaringBridge implemented an integrated solution combining Convio Luminate Online and Small World Labs to build the Amplifier Hub, with single sign-on, synchronized profiles, personalized content, training groups and tracking of 75+ member actions, plus easy social sharing. The new community exceeded goals—hitting membership targets four months early, growing top supporters 16% month-over-month organically, achieving a 115% viral sharing rate, increasing monthly volunteer hours 228%, and raising average visit length to 11 minutes.

CaringBridge

Melissa Bear

Manager of Constituent Marketing