Case Study: American Nurses Association achieves smarter grassroots advocacy and increased member engagement with Convio

American Nurses Association - Customer Case Study

The American Nurses Association (ANA), which represents the nation’s 3.1 million registered nurses, struggled with an outdated online PAC and grassroots platform that hampered its advocacy. The system couldn’t segment audiences, test or properly format messages, or produce attractive web experiences, leaving only a few staff able to build slow, limited workarounds and preventing timely, effective outreach.

By moving to Convio with strategic support from Charity Dynamics, ANA gained richer audience data, advanced segmentation and conditional content, and much faster campaign delivery. That capability powered successful healthcare‑reform campaigns, virtual lobby days, social media initiatives and event RSVPs—driving higher engagement, stronger responses and measurable increases in grassroots participation.

American Nurses Association

Michelle Artz

Chief Associate Director, Government Affairs