Case Study: American Diabetes Association achieves $34M+ in online revenue and mobilizes 82,525 advocates with Convio

American Diabetes Association - Customer Case Study

The American Diabetes Association (ADA), the nation's leading nonprofit focused on diabetes research, information and advocacy, needed more scalable, efficient online tools to grow events, reach younger participants and better manage fundraising and activist programs. Its in-house systems couldn't support the organization's goals for increased event participation, constituent engagement and nationwide fundraising.

By adopting Convio’s integrated eCRM suite (TeamRaiser, DataSync, Email Marketing, Tributes and Advocacy), ADA built a scalable online program for events, peer-to-peer fundraising, advocacy and constituent communications. The results were significant: more than $34 million in online revenue since 2004, online revenue up 35% to $11M in 2007 (exceeding the goal by $3M), Tour deCure raised $6.3M online in 2007, the email file grew to ~740,000 constituents, and 82,525 advocates generated 857,034 messages to legislators.

American Diabetes Association

Dr. David Nickelson

Director, Internet Strategy & Operations