Case Study: Visit California boosts TikTok reach and engagement with Convince & Convert

Visit California boosts followers 590% with Convince & Convert

Visit California, a nonprofit organization promoting tourism, sought to engage younger Millennial and Gen Z audiences on TikTok while also appealing to older demographics. They engaged Convince & Convert to develop a content strategy for launching a branded TikTok channel to help drive visitation to the state.

Convince & Convert created a channel-specific strategy utilizing a mix of brand, user-generated, partner, and influencer content. This approach led to significant growth, including an 800% increase in views and a 590% increase in followers over a two-month period. The account garnered millions of views and hundreds of thousands of engagements, effectively positioning Visit California as a category leader in the travel content space on TikTok.

Visit California