Case Study: Phoenix Children’s boosts YouTube channel performance with Convince & Convert

Phoenix Children’s gets 20 quick wins for YouTube growth with Convince & Convert

Phoenix Children's, a pediatric hospital in Phoenix, AZ, needed to optimize its YouTube channel to better serve its diverse audiences of parents, practitioners, and donors. They engaged the vendor Convince & Convert for an audit and strategic recommendations to achieve growth through a phased implementation approach.

Convince & Convert conducted a competitive assessment and provided a tiered plan, including 20 quick wins for immediate gains and strategic changes for long-term implementation. The solution included optimizing playlists, archiving content, and establishing new standards for video titles, descriptions, and calls-to-action. While results of the implementation are still pending, Phoenix Children's received a clear tactical plan from Convince & Convert to become a leader in pediatric healthcare content on YouTube.

Phoenix Children’s