Case Study: AppFolio scales digital-first content marketing with Convince & Convert

AppFolio scales digital content with Convince & Convert, atomizing 3 campaigns into dozens of assets

AppFolio, a property management SaaS platform, faced the challenge of pivoting its in-person, event-driven business model to a fully virtual environment during the pandemic. They needed to quickly generate sales leads and scale their content production for ongoing lead generation but lacked the necessary manpower. They partnered with Convince & Convert for content strategy, production, and influencer marketing services to address these challenges.

Convince & Convert became a strategic and executional partner, developing a content marketing strategy and producing atomized content like ebooks and webinars. They worked as an extension of the AppFolio team, providing ongoing counsel. The results included the development and execution of three major campaigns that were broken down into dozens of content pieces to fuel the customer journey and reach high-priority audiences, powering AppFolio's content marketing program.

AppFolio