Case Study: The Verticale launches a B2C marketplace in 2.5 months with Convictional

How The Verticale Curates Conscious Brands with Convictional

The Verticale, a conscious commerce platform, faced the challenge of launching a B2C marketplace in a short timeframe and onboarding new brands quickly without increasing operational headcount. They needed to overcome the typical six-month retail onboarding process and minimize manual work to grow their curated, values-based business efficiently.

With Convictional, The Verticale automated the supplier onboarding process, order management, and billing. This solution allowed brands to be listed on the marketplace in as little as two days. As a result of partnering with Convictional, The Verticale successfully onboarded over 100 brands, dramatically accelerated its time to launch, and scaled its dropship and marketplace models effectively.

The Verticale

Michelle Silverstein

Co-Founder