Case Study: The Fascination builds a shoppable marketplace and onboarded 50 suppliers with Convictional

How The Fascination Built a Shoppable Direct to Consumer Marketplace

The Fascination, a retailer that creates a curated discovery and shopping experience, wanted to transition from an affiliate model to a direct-to-consumer dropship marketplace. Their major challenge was the inability to efficiently onboard and integrate their diverse range of supplier brands, as emerging brands lacked the resources for complex EDI systems while larger brands required them. They turned to the vendor Convictional and its platform to solve this integration problem at scale.

Convictional provided the solution by enabling seamless integration with any brand's system, syncing product data and inventory directly to The Fascination's store. This allowed them to onboard over 50 suppliers in just two months, adding more than one new brand per business day on average. The efficiencies gained from using Convictional provided the incremental margin needed to reinvest in audience growth, successfully enabling their shift to a new marketplace business model.

The Fascination

Matt Hayes

Co-Founder and COO