Case Study: Steep & Mellow accelerates retail growth with Convictional

How Steep & Mellow Found Its Retail Groove

Steep & Mellow, a female-founded brand selling sustainably sourced beverages, faced significant challenges when attempting to break into retail after starting as a direct-to-consumer business. The manual process of onboarding new retail partners and keeping product catalogs, pricing, and inventory in sync was overwhelmingly time-consuming for the small team, hindering their growth and brand awareness efforts.

By implementing Convictional's supplier enablement platform, Steep & Mellow automated its retail operations, drastically reducing the effort required to onboard and manage partnerships. With Convictional's help, the company gained important retail accounts, which led to increased sales, greater brand credibility, and new opportunities like in-store pop-up events, all while the automated system managed the additional operational workload.

Steep & Mellow

Meg Pedersen

Founder