Case Study: Three Ships Beauty achieves retail growth with Convictional

How a Brand of Transparency Brought Retail Growth to Three Ships Beauty

Three Ships Beauty, a natural skincare brand founded in 2017, faced significant challenges expanding from a direct-to-consumer model into retail. Their goal of becoming a retail powerhouse was hindered by the difficulty of convincing retailers to take a risk on an emerging indie brand. The lengthy and resource-intensive onboarding processes for each potential retail partner presented a major obstacle to their growth. They turned to Convictional for a solution to this challenge.

By implementing Convictional's dropship automation platform, Three Ships Beauty made it easy and low-risk for retailers to test their products. This solution gave them direct visibility into orders and eliminated tedious back-and-forth communication with new partners. As a result, the brand successfully onboarded with major retailers like The Detox Market and Allure, processing hundreds of orders in their first year. Convictional enabled their small team to efficiently manage retail operations, allowing them to focus on continued growth.

Three Ships

Connie Lo

Co-Founder