Case Study: dbt Labs reduces sales cycle by a week with Conveyor

dbt Labs reduces sales cycle by a week with Conveyor

dbt Labs, a software company that provides a data transformation tool called dbt Cloud, faced a growing challenge in managing customer security reviews as the company scaled. With a lean security team, they were spending a significant amount of time manually responding to numerous security questionnaires and securely sharing sensitive documents like SOC 2 reports with prospects, a process that required obtaining NDAs and watermarking each document.

By implementing Conveyor's Rooms solution, dbt Labs automated and secured the sharing of its security artifacts. The Conveyor platform provided built-in NDA gating and document watermarking, simplifying the process for both the security and sales teams. This resulted in the security team spending less time on manual work and helped reduce the overall sales cycle by a week. Furthermore, Conveyor's reporting showed that deals were five days faster to close and new customers were three times more likely to close when prospects accessed the security portal.

dbt Labs

Randy Hanooman

Manager, Security and Compliance