Case Study: Innovation Norway achieves 9,200+ meetings and high buyer satisfaction with Converve matchmaking

Innovation Norway powers 9,200+ meetings with Converve

Innovation Norway, a government entity promoting Norwegian tourism, faced the challenge of efficiently connecting Norway's tourism suppliers with international travel buyers at its flagship Norwegian Travel Workshop (NTW). To facilitate this high-volume B2B event, they required a robust matchmaking system to schedule and manage thousands of pre-booked 1:1 meetings. They partnered with the vendor Converve to utilize its event matchmaking platform.

Converve implemented its tailored matchmaking platform to handle event registration, scheduling, and personal agendas. The solution enabled the organization of over 9,200 meetings between 739 attendees from 32 countries during the 2026 event in Lofoten. This resulted in a highly efficient meeting structure, with 94% of buyers reporting satisfaction with the system, making it one of the strongest elements of the workshop and providing a clear, measurable return on investment for attendees.

Innovation Norway