Case Study: Chegg achieves $350K peak-month savings and 10% CPO efficiency improvement with Convertro

Convertro Drives Marketing Efficiency For Chegg

Chegg, the Student Hub, provides services like textbook rentals and sales, Chegg Study, and tutoring, and needed to drive textbook rentals and sales at an efficient cost-per-order (CPO). Facing strong seasonality, Chegg sought to maximize the ROI of its SEM/PPC spend and capture the most savings during its peak textbook month.

Partnering with Convertro, Chegg used Time of Day/Day of Week bidding, a PPC Keyword Harvester to add high-performing search queries as keywords, and negative keyword exclusions to improve CTR and conversions. These optimizations generated $350K in savings during the peak month and improved CPO efficiency by 10%.

Chegg