Case Study: Bonobos gains attribution insights and shifts budget to drive new customers with Convertro

Bonobos Gains Attribution Insights, Shifts Budget To Drive New Customers With Convertro

Bonobos, an apparel brand known for tailored fits and Guideshop showrooms, faced growing complexity across its marketing channels and limitations from last-click attribution. The company needed a way to see full paths-to-conversion to understand which channels introduce new customers, which drive repeat purchases, and how in-person Guideshop sales should be treated.

Bonobos implemented Convertro to build custom attribution models for new, return and Guideshop customers and to track every touchpoint in the conversion path. Convertro showed 75% of new transactions occur within three days and that Facebook drives more new-customer introductions while display drives fewer, leading Bonobos to shift budget from display to Facebook, exclude Guideshop transactions from online attribution, and start testing higher‑funnel channels like video.

Bonobos

Jason Bornstein

Marketing Manager