Case Study: Avani Media boosts lead quality and scales operations with Convertr

Why Convertr Is Now An Integral Part Of Avani Media’s Tech Stack

Avani Media, a B2B marketing agency specializing in lead generation and content syndication, needed a reliable way to capture, validate, house, and transfer leads for more than 50 advertiser clients. To replace its legacy internal system and support scalable, compliant lead operations, the company turned to Convertr and its data validation and transformation platform.

Convertr helped Avani Media automate lead flow, improve data quality, reduce manual processing, and securely route and score leads across campaigns and channels. The results included processing more than 230,000 leads in the past year, a 46% increase in leads processed over the previous 6 months versus 2021, average delivery times of 1–2 minutes for automated leads, and a 12% invalidation rate from January to March 2023—36% below the industry average.

Avani Media

Jason Gladu

President