Case Study: Arizent achieves reliable lead quality and faster campaign setup with Convertr

Why Arizent Committed To A Convertr Return After Only Four Months On A "Similar" Platform

Arizent, a B2B digital media and information company serving financial and professional services, needed a reliable lead management platform to ensure lead quality and meet clients’ CPL and delivery schedules across hundreds of campaigns (nearly 10,000 leads/month). To solve that, Arizent adopted the Convertr lead management platform to improve data quality, speed up campaign setup, and streamline delivery and integrations.

Convertr provided easy campaign setup, trusted data-quality checks, automated lead delivery, simple integrations, and responsive support, enabling Arizent to run 482 campaigns and validate and deliver 110,365 leads while saving 160+ hours on campaign setup alone (setup time cut from ~30 minutes to just minutes). These improvements with Convertr restored efficient processes, reduced manual work, and helped Arizent meet client deadlines and grow their demand-gen business.

Arizent

Melissa Reeves

Demand Gen Associate Director