Case Study: Future builds market share and credibility with Convertr

How Future Has Been Able to Scale Its Business and Establish Itself as a Market Leader

Future, a publisher, faced the significant challenge of generating high-quality, contactable lead data to build market share and industry credibility. They needed to collect valid data via their IT Pro website, increase the speed of lead flow, and reliably deliver quality leads to their customers. To address this, they engaged with Convertr and its platform.

Convertr implemented a solution that automated manual processes and streamlined operations. The platform provided a centralized hub for managing content and capturing leads, automated delivery directly into customer CRMs, and ensured global compliance. As a result, Future processed nearly 20 times more leads in 2021 than in 2017, achieving an average lead processing time of just 27 seconds and a 23% invalidation rate, which drove significant time and cost savings.

Future