Case Study: Dennis Publishing achieves 550% revenue growth and saves 26+ hours per week with Convertr

How Dennis Built A Lead Generation Arm Ready For The Future

Dennis Publishing, a long-established multi‑platform media company led by Paul Franklin, built a lead generation arm but found its Excel‑based processes couldn't scale — teams spent roughly 70% of their time on manual de‑duplication, verification and standardisation, causing missed commercial opportunities and compliance risk. To modernise and future‑proof their operation they partnered with Convertr and its lead‑management platform.

Convertr implemented an end‑to‑end solution to capture, validate and report leads at scale with “compliance by design” features (opt‑in forms, PII masking, SAR tools), cutting manual maintenance from 70% to 5% and saving 26+ hours per week. Convertr filtered 10.5K invalid leads (23% identified in month one), reduced lead rejections from ~3% to under 0.1%, consolidated tools from eight to three, and helped drive measurable business impact including 550% revenue growth for Dennis Publishing.

Dennis Publishing

Paul Franklin

B2B & B2C Group Publisher