Case Study: a leading IT modernization company achieves 83% less manual campaign reporting with Convertiv

Leading IT Modernization Company cuts manual reporting 83% with Convertiv

A leading IT modernization company faced significant challenges in tracking its end-to-end campaign performance due to data gaps and a lack of standardized processes. This made measuring ROI difficult and required arduous manual reporting. The company engaged Convertiv, which provided strategic planning and forecasting services to address these issues.

Convertiv redesigned the end-to-end workflow and data capture process across all supporting technology. This included creating new definitions, playbooks, and a reporting template with new fields and a hierarchical structure to enable multi-dimensional, on-demand reporting. The solution implemented by Convertiv resulted in an 83% reduction in manual reporting efforts and a significant decrease in the time-to-rollout for new campaigns.