Case Study: a large and well-known insurance company boosts organic traffic and page speed with Convertiv SEO

How to Integrate an SEO Program

The customer, a large and well-known insurance company, faced challenges in digital marketing, particularly with Google organic search performance. They engaged vendor Convertiv to establish an enterprise-class SEO program amidst a site-wide redesign to address these issues.

Convertiv's solution focused on education and integrating SEO strategy early in the redesign process, prioritizing the removal of technical barriers. This approach resulted in a nearly 100% increase in organic traffic within six months, a 30% faster page load speed, and new content indexing highly in just two weeks after the site relaunch.