Case Study: LittleSizzle achieves 30.29% visitor-to-subscriber conversion with Convertful

How LittleSizzle Converts 30.29% of Page Visitors Into Email Subscribers

LittleSizzle is an online store selling printable invitations, games, and other baby shower essentials, and the sisters behind the brand wanted a way to grow their email list without annoying shoppers or hurting the site’s look and feel. They turned to Convertful for beautiful, non-intrusive banners and pop-ups that would match their branding while helping capture leads.

Using Convertful widgets, LittleSizzle offered a 10% welcome discount through several placements, including a footer widget, a newsletter page, a downloadable sample lead magnet page, a welcome pop-up, and a top floating bar. The sample page converted 30.29% of visitors into email subscribers, the newsletter page converted 16.04%, and the welcome pop-up converted 4.70%, while the strategy as a whole brought in nearly 600 new subscribers each month and also boosted sales, with about 20% of customers using the discount code.

LittleSizzle

Ellen van Ham

LittleSizzle