Case Study: Pranamat ECO doubles email opt-ins and engagement with ConvertFlow

Pranamat ECO doubles email opt-ins with ConvertFlow

Pranamat ECO, a global direct-to-consumer wellness brand selling acupressure mats, faced the challenge of personalizing the shopping experience for their single-product store. They needed to educate potential customers and address their specific pain points to drive conversions, but their existing tools only allowed for generic email campaigns. They turned to the vendor ConvertFlow for a more advanced segmentation solution.

Using ConvertFlow, Pranamat implemented a popup quiz to gather data on site visitors' health goals. This data was used to segment their email list and send highly personalized email flows via ActiveCampaign. As a result, ConvertFlow helped Pranamat achieve a 2x increase in email opt-ins, a 2x lift in email open rates, a 2x increase in email clicks, and a significant boost in revenue from these personalized campaigns.

Pranamat ECO