Case Study: Nanit guides shoppers to purchase with ConvertFlow

Nanit grows email and SMS audiences with ConvertFlow

The customer, Nanit, a parenting technology company, faced the challenge of converting high-intent website traffic without a guided path to purchase. Their standard popups were ineffective at capturing quality leads and connecting engagement to revenue. They partnered with the vendor ConvertFlow to implement a multi-step popup funnel to better capture intent and grow their audiences.

ConvertFlow's solution was an interactive, multi-step popup funnel that used survey questions and progressive profiling to capture zero-party data before requesting an email or SMS opt-in. This approach reduced friction, increased engagement, and provided valuable segmentation data. The results for Nanit included a more measurable customer journey, strong participation rates, and a clear connection between funnel engagement and downstream ecommerce activity like orders and revenue.

Nanit