Case Study: LG speeds up funnel experimentation with ConvertFlow

LG cuts funnel testing from weeks to hours with ConvertFlow

LG, a global consumer electronics brand, faced a challenge where its marketing team's ability to test funnel ideas was bottlenecked by its stable but slow enterprise engineering infrastructure. Each test required significant developer coordination and lengthy release cycles, creating a gap between insight and action. They turned to the vendor ConvertFlow to implement a dedicated experimentation layer.

ConvertFlow provided a solution that sat upstream of LG's core systems, allowing the marketing team to independently launch and iterate on funnel experiences without engineering involvement. This enabled them to test messaging, offer structure, and visitor routing on their own timeline. The result was a structural shift that compressed the time from learning to acting from weeks to hours, allowing for multiple parallel campaigns and turning funnel experimentation into a continuous growth engine.

LG