Case Study: Spiro improves visitor targeting and personalized website engagement with ConvertFlow

How Spiro delivers the right content, to the right users and website visitors, at the right time

Spiro, a sales technology company, needed a more flexible way to personalize its marketing across website visitors and returning users. The team wanted an all-in-one tool to manage different CTAs, visitor targeting, A/B testing, reporting, and engagement in one place, and they chose ConvertFlow to help support those goals.

With ConvertFlow, Spiro launched personalized website campaigns, used targeted CTAs and automation triggers, and synced visitor and subscriber data with Mailchimp. The result was better segmentation of website visitors, improved access to visitor and campaign performance data, and stronger ability to send the right message at the right time.

Spiro

Alicia Gordon

Marketing Manager