Case Study: Repsly doubles lead capture with ConvertFlow

How Repsly doubled their lead capture using embedded calls-to-action, not landing pages

Repsly, a Boston-based SaaS company, wanted to turn more of its blog traffic into leads. Their content team, led by Frank Brogie, needed a way to let readers access deeper content without leaving the blog, and ConvertFlow was the vendor they chose to help improve that conversion path using embedded forms and CTAs.

Using ConvertFlow, Repsly embedded opt-in forms directly into blog CTAs instead of sending visitors to separate landing pages. This simplified the experience and doubled lead capture conversion rate, with the lead capture rate rising from about 0.5% to about 1%. Repsly also valued ConvertFlow’s HubSpot integration and the ability to embed videos in CTAs.

Repsly

Frank Brogie

Content Marketing Manager