Case Study: Nectar Sleep boosts conversion and reduces checkout abandonment with ConvertFlow

How Nectar Sleep Grew Revenue From $44m to Over $500m in 3 Years While Using ConvertFlow

Nectar Sleep, a fast-growing mattress brand that scaled rapidly in a competitive category, needed a better way to personalize on-site marketing, test new offers and messaging quickly, and reduce checkout abandonment on high-ticket purchases. The company turned to ConvertFlow to help manage these challenges with targeted on-site campaigns and experimentation.

Using ConvertFlow, Nectar Sleep launched hyper-specific popups, upsell offers, exit-intent messages, and payment-fail recovery campaigns, while split-testing variants to find the best performers. The result was improved store conversion rates, lower abandonment, and stronger uptake of split payment options, including a payment-fail popup that converted at 32%, helping support Nectar Sleep’s growth on the way to $500 million in revenue.

Nectar Sleep

Craig Schmeizer

Co-Founder