Case Study: Examine achieves 151,787 extra leads with ConvertFlow

How Examine.com generated 151,787 extra leads with content upgrades using ConvertFlow

Examine.com, an independent education company focused on nutrition and supplement research, wanted to increase email opt-ins while improving the customer experience on its high-traffic site. The team was unhappy with its existing lead generation setup because older popups were creating friction and generating complaints from visitors.

Using ConvertFlow, Examine implemented personalized lead generation and retargeting campaigns, including CTAs, flows, embedded area CTAs, and pre-hooks to better control when and how offers appeared. With ConvertFlow, Examine generated 151,787 new leads, increased home page conversions by 166%, and lifted opt-in rates by 2.7x, with some offers reaching 96.89% conversion.

Examine

Martin Wong

Director of Marketing