Case Study: AWeber doubles lead generation with ConvertFlow

How AWeber turned its blog into a continuous source of high-quality leads

AWeber, a SaaS email marketing company, wanted to turn its high-traffic blog into a more effective source of subscribers and leads. The team needed a better way to capture visitors at different stages of the buyer’s journey without relying on custom coding or constant help from designers and developers, so it partnered with ConvertFlow.

Using ConvertFlow, AWeber implemented targeted content upgrade popups, slide-in and embedded forms, and funnel-stage-specific campaigns across its blog and website. The result was a major lift in performance: AWeber said lead generation probably doubled, conversions increased, and the team was able to promote more relevant content and launch forms much faster with minimal engineering support.

AWeber

Liz Willits

Senior Content Strategist