Case Study: Haus Labs achieves a 16% purchase rate with ConvertFlow

Haus Labs drives a 16% purchase rate with ConvertFlow

Haus Labs, a beauty brand founded by Lady Gaga, faced the challenge of converting customers who purchased a trial foundation kit into buyers of a full-size product. With a wide range of 51 foundation shades, customers needed extra guidance to find their perfect match, which also overwhelmed the customer service team with inquiries. To address this, they worked with ConvertFlow to implement a post-purchase quiz solution.

ConvertFlow provided the tools to create personalized post-purchase quizzes that guided customers to their ideal foundation shade. This solution delivered a seamless experience that resulted in a 16% purchase rate from quiz takers, significantly boosting sales of full-size products and reducing friction for first-time buyers.

Haus Labs