Case Study: Docking Drawer achieves higher AOV with ConvertFlow

Docking Drawer boosts AOV with ConvertFlow quiz funnels across nearly 1 million viewers

Docking Drawer, a premium home improvement brand, faced the challenge of a complex online buying process for their configurable in-drawer electrical outlets. High-intent shoppers were sent directly to product pages without guidance, creating friction and uncertainty. They partnered with ConvertFlow to implement a solution using quiz funnels to simplify this process.

ConvertFlow implemented a guided quiz funnel that asks visitors key questions about their installation needs and then routes them to a tailored product recommendation. This solution reduced decision friction and increased purchase confidence. The results included a higher average order value from the funnel compared to standard store purchases and increased funnel-driven revenue for Docking Drawer.

Docking Drawer