Case Study: Camping World helps shoppers find the right RV with ConvertFlow

Camping World narrows 477 RVs to 5 personalized recommendations with ConvertFlow

Camping World, the world's largest RV retailer, faced the challenge of helping shoppers navigate its extensive inventory without assuming they had the technical knowledge to know what type of RV they needed. They partnered with ConvertFlow to implement an embedded quiz funnel that would guide uncertain customers from their travel preferences to a personalized RV selection.

The solution from ConvertFlow was a mobile-responsive quiz placed directly on the RV inventory page. This funnel asked simple questions about travel style and budget, then provided a shortlist of matching RVs with clear next steps like checking availability. As a result, ConvertFlow helped transform broad browsing into a guided discovery process, successfully routing shoppers from hundreds of options to a focused, manageable set of personalized recommendations.

Camping World