Case Study: Barkley’s Bag achieves 55% higher AOV with ConvertFlow

Barkley’s Bag boosts AOV 55% with ConvertFlow

Barkley’s Bag, a direct-to-consumer pet nutrition brand, faced the challenge of high-intent shoppers landing on product pages without the guidance needed to choose the right plan, which limited their average order value. They partnered with ConvertFlow to move away from this default store-first browsing experience.

ConvertFlow implemented a multi-funnel system including a personalized quiz, a welcome offer popup, and an exit-intent popup to capture and guide visitors. This solution reshaped the buying journey, with the quiz funnel alone driving a 55% higher average order value, increasing it from a baseline of $35 to $54, and generating significant additional revenue for Barkley’s Bag.

Barkley’s Bag