Case Study: Birkdale improves fencing post conversion with Converted

Birkdale boosts fence post conversions with Converted

Birkdale, a leading UK manufacturer of fencing equipment, faced a challenge in appealing directly to end-users who perceived their revolutionary steel fence post system as more expensive than concrete alternatives. The marketing agency Converted was engaged to help re-anchor the product's value in the customers' minds and improve lead generation.

Converted's solution was to prominently feature Birkdale's existing cost-comparison graphic on the landing page, ensuring it was one of the first things a user saw. This strategy directly addressed the key customer insight regarding price perception. The campaign was a success, driving a 23% increase in brochure downloads and a 14% increase in phone orders for the manufacturer.

Birkdale