Case Study: Brave One achieves 20% revenue increase for an online store with Convert.com

The simple promotional bar that led to a 20% increase in an online store's revenue

Brave One, a San Francisco conversion-rate optimization agency, was hired by a luxury handmade glass brand that ran free-shipping promotions and saw higher conversions but wasn’t sure those lifts covered additional shipping costs or improved overall profitability. The core challenge was to determine whether a free-shipping offer would increase revenue enough to offset the increased fulfillment expense.

Brave One ran a 15-day A/B test (25,000 visitors per variant) using Convert with analytics from Google Analytics and Mixpanel, comparing the site’s original messaging to a promotional bar offering free shipping on orders over $250. The promotional treatment won, driving a 20% increase in revenue — roughly $16,000 in additional sales — and demonstrating that the free-shipping offer increased transactions and profitability despite higher shipping costs.

Brave One

Lukas B. Snelling

Brave One