Case Study: iProspect achieves a 15% increase in lead conversion for high-ticket filtration products with Convert.com

The Pricing Strategy That Led to a 15% Increase in Conversion Rate for High-Ticket Filtration Products

iProspect, a global digital performance agency, faced a dilemma for a client selling high‑ticket water‑filtration systems through franchisees: research and user tests showed visitors wanted pricing transparency, but franchise pricing varied and stakeholders feared revealing concrete prices. The challenge was to test whether showing a starting monthly price would increase lead form submissions without undermining franchise pricing flexibility.

iProspect and Convert ran an A/B/C test (≈22,000 visitors over 4 weeks, 95% significance) that showed two “starting at” price variants — low and high — against a no‑price control. They agreed on price ranges with franchisees and served variants via Convert Experiences; the low monthly price variant lifted form submissions by 15% (both price variants beat the control overall), with the biggest uplift among 25–34 year‑olds and insights to refine future pricing and personalization.

iProspect

Karen Kysar

Director, UX/CRO