Case Study: InsightWhale (customer) achieves a 26% increase in conversions with Convert.com (A/B testing provider)

The optimized form that led to a 26% increase in conversions for a destination travel company

A popular destination travel company with high traffic and solid sales wanted to boost conversions on its deal page, which required visitors to complete an eight-field, multi-column form. InsightWhale was engaged to investigate; analysis showed ~72% mobile traffic and led to the hypothesis that reducing required fields and simplifying the form for mobile would lower friction and increase form submissions.

InsightWhale ran a 45-day A/B test with ~54,700 visitors (three-way split) comparing the original form to two challengers: both reduced required fields to three, and the winning variation hid optional fields behind a dropdown for a single-column mobile-friendly experience. That second variation produced a 26% uplift in conversions (bounce rate unchanged), proving a lean, data-driven redesign using Google Analytics and Convert delivered measurable results.

InsightWhale

Svetlana Boeva

CRO specialist