Case Study: Surefoot increases mobile checkout conversions and revenue with Convert.com

The cart design that resulted in a significant increase in mobile revenue

Smith Optics, a DTC retailer of eyewear and accessories, was losing a large share of mobile shoppers on its cart page. surefoot.me, a conversion optimization agency, used Google Analytics, Hotjar recordings and user testing to diagnose mobile-specific friction — excessive scrolling, confusing edit controls and no clear next step — that was driving cart drop-off.

surefoot ran a mobile-specific cart redesign A/B test (50/50 over 20 days via Convert) that reduced scrolling, introduced larger tap targets for editing quantities/removals and added a prominent primary checkout CTA. The variation drove an 8% lift in visits to checkout (95% significance), a 3.4% increase in transactions, a $1.39 rise in revenue per visitor, reduced user frustration and meaningful annual revenue uplift in the full-price segment.

Surefoot

Laura Stude

Co-Founder