Case Study: Conversion Fanatics achieves a 53% lift in completed orders with Convert.com

How to Use a Lean Testing Stack to Boost Revenue per User by 53%

A popular online grooming store was struggling to convert visitors on a premium men’s scent bundle: descriptive copy and product quality weren’t translating into sales. They engaged Conversion Fanatics to diagnose friction and increase revenue per visitor.

Using Hotjar polls and Convert Experiences A/B tests, Conversion Fanatics tested two fixes: a “help me choose” lightbox and a short “Smells like” summary, run separately on desktop and mobile. Both challengers beat the control—lightbox drove an 11% lift in orders and 24% higher revenue per visitor on desktop, while the “Smells like” summary produced a 53% lift in orders and 37% higher revenue per visitor on mobile—showing a lean testing stack and clearer scent guidance delivered substantial gains.

Conversion Fanatics

Justin Christianson

Co-Founder and President