Case Study: Ontrack Digital+ achieves 12% revenue-per-visitor lift for Conscious Items with Convert Experiences (Convert.com)

How Ontrack Used Convert Experiences to Increase Revenue/Visitor by 12% for Conscious Items

Ontrack Digital+ partnered with Conscious Items to tackle checkout friction caused by a traditional dedicated cart page, especially on mobile where frequent page loads and product comparisons interrupted the purchase flow. They hypothesized that a more responsive, persistent cart would simplify the funnel and lift e-commerce conversion rates.

Using Convert Experiences, Ontrack implemented a slide-out cart that stayed with users across the site and ran an A/B test against the original cart page. The variant won: ecommerce conversion rate rose ~10%, revenue per visitor increased 12%, average products per visitor grew 14.45%, and average order value improved 2.18%, demonstrating a simpler, faster buying experience drove measurable revenue gains.

Ontrack Digital+

Andra Baragan

Ontrack Digital+