Case Study: Journey Further achieves a 32.62% uplift in purchases with Convert.com

How Journey Further Used Convert Experiences to Build Trust for High Street TV

Journey Further, a performance marketing agency, was hired by High Street TV to fix low conversions and high bounce rates on the Yawn Bed product page. Research showed paid visitors were less familiar with the brand compared with giants like Amazon and Argos, so the team hypothesized a lack of credibility on the rigid product page was causing drop-off.

Using Convert Experiences and Google Analytics, Journey Further ran an A/B test that sent paid traffic to a new PPC landing page emphasizing HSTV’s USP and product immersion. The targeted variant drove a 32.62% uplift in purchases versus the original page (98.56% confidence), unlocking further testing opportunities and reinforcing the importance of establishing credibility before pitching a sale.

Journey Further

Jonny Longden

Conversion Director