Case Study: Conversion Rate Experts achieves a 157% increase in paid memberships with Convert.com

How Did Smart Insights See a 157% Uptick in Paid Subscriptions? With Conversion Rate Experts and Convert

Conversion Rate Experts (CRE), an international conversion optimization consultancy that works with top brands, partnered with Smart Insights — a leading digital marketing resource — to grow paid membership beyond its already strong performance. The challenge was to improve the site’s user experience and conversion funnel, focusing on homepage navigation, membership forms and pricing presentation.

CRE used visitor-centric research (customer interviews, surveys, behavior analysis and tree-testing) and A/B testing with Convert Experiences to redesign navigation, forms and the pricing sheet. Those changes delivered big gains: paid memberships rose 157%, annual memberships increased 91%, and a client-focused navigation variant alone boosted paid sign-ups by 75%.

Conversion Rate Experts

Ben Jesson

CEO and Co-Founder