Case Study: ConversionWise achieves an 8.93% purchase lift for a wellness brand with Convert.com

Here’s How ConversionWise Improved Purchases for a Wellness Brand by 8.93% & Helped Prospective Buyers Trust It.

ConversionWise worked with a health and wellness brand that was sending cold traffic from Meta ads straight to a product page. The page was cluttered, didn’t clearly explain the product’s benefits, and failed to build trust with first-time visitors, making it hard for them to buy with confidence. Convert.com’s Convert Experiences A/B testing platform was used to help identify and validate the issue.

Using post-purchase surveys, scroll-depth analysis, user testing, and A/B testing in Convert.com, ConversionWise redesigned the product page to surface key benefits above the fold and improve the first gallery image with clearer product context, USPs, and buyer-specific messaging. The result was an 8.93% lift in purchase conversion rate, along with improvements in secondary metrics including 6.6% more add-to-cart events, 7% more checkout starts, and 18% more pages viewed after purchase.

ConversionWise

Boris Bicanic

Sr CRO Specialist