Case Study: GrowthHit achieves an 8% increase in purchases with Convert.com

GrowthHit Runs Data-Driven Growth Experiments

GrowthHit, a customer‑centric growth agency, was engaged to boost revenue for a beauty e‑commerce client that offered free shipping but still suffered high cart abandonment. Exit‑intent polls and intent surveys revealed customer confusion about shipping costs despite the policy, identifying messaging clarity as the key challenge.

They ran a 15‑day A/B test (26,306 visitors per variation) using Convert, adding a sitewide sticky "FREE SHIPPING" banner; the variant lifted completed purchases by 8% with 90% confidence. The outcome reinforced that small, research‑driven messaging changes can produce meaningful conversion gains.

GrowthHit

Jeremy Epperson

VP of Growth