Case Study: Umigo (Mexico City digital marketing agency) achieves 14% conversion uplift with Convert.com

Convert Helped Umigo's Clients Taste First Success with CRO

Umigo, a Mexico City digital marketing agency founded by Auke Vos and Daniel Herfurth, helps large Mexican e‑commerce clients improve online revenue through research-driven conversion optimization. Many of their clients were new to CRO and wary of the cost, complexity and long-term commitments typical of A/B testing tools, so Umigo needed a simple, low‑cost solution that was easy to explain and implement.

Convert Experiences provided a flexible, affordable platform with strong support and easy integrations (Magento plugin, Google Tag Manager, Hotjar, Google Analytics), requiring no extra developers or long contracts. In a 28‑day test on desktop new visitors the header “trust” variation increased conversion rate from 2.02% to 2.30% (+14.24% uplift), significant at 95% confidence (p=0.02) with 99.9% power.

Umigo

Auke Vos

CEO