Case Study: Cro Metrics achieves 10x ROI with Convert.com

Convert Helped Hivelocity and Cro Metrics Realize 10x ROI from Their Experimentation Program

Cro Metrics worked with Hivelocity, a provider of bare metal dedicated servers, colocation, and cloud hosting, to better understand which inbound channels drove conversions and where users dropped off in the funnel. Using Convert.com, the team needed clearer attribution, visitor tracking, and experimentation tools to uncover how different buyer personas moved through the site and which experiences would improve performance.

Convert.com enabled Cro Metrics to set up detailed tracking, calculate ROAS, and run A/B tests across key pages like Dedicated Servers and the homepage. The program delivered a 10x ROI, with 50% of tests driving 85% of the impact; checkout conversions rose 187% after pricing and filters were moved above the fold, CTA clicks increased 180% with a higher-contrast hero image, and knowledge-based experiments lifted movement into the funnel by 53%.

Cro Metrics

Jennifer Lindsay

Growth Strategist