Case Study: Conversion Rate Experts achieves up to 61% more leads and $1.5M revenue lift with Convert.com

Conversion Rate Experts & Convert Generated 1.5M USD More Revenue for Earth Class Mail

Conversion Rate Experts, a leading conversion optimization agency, was hired by investor group Xenox Ventures to help Earth Class Mail grow traffic, leads and revenue after acquisition. The challenge was to lift lead generation and conversion rates fast without consuming Earth Class Mail’s development resources.

Using a research-driven approach (surveys, Hotjar, Google Analytics and stakeholder interviews), the team amplified the value proposition and credibility (including a Tim Ferriss endorsement) and built winning variants directly in Convert Experiences’ A/B testing editor. The tests produced a 61% increase in leads on the landing page and a 57% lift on the pricing page, driving more than $1.5 million in incremental revenue while saving engineering time and cutting testing costs.

Conversion Rate Experts

Doug Breaker

CEO