Case Study: Ellio quadruples inbound leads with ConvertCalculator

How Ellio 4X'd inbound leads with a product configurator

Ellio, a Belgian e-bike startup, struggled to generate leads and explain its complex, customizable products. With limited marketing power, its manual quote request process overwhelmed visitors with technical specs and failed to communicate options, causing potential customer interest to fade. To address this, Ellio turned to vendor ConvertCalculator for a solution.

ConvertCalculator implemented an interactive e-bike product configurator that allowed visitors to customize their bike and see pricing. This solution transformed product exploration into a lead generation tool by requiring contact details to view the final price. As a result, Ellio quadrupled (4x) its inbound leads, capturing 3,500 calculator visits and gaining valuable insights into customer preferences to better qualify prospects.

Ellio

Jorrit Heidbuchel

Founder