Case Study: Rift Photography boosts conversions and automates bookings with ConvertCalculator

Automating Rift’s booking process erased anxiety and boosts conversions

The customer, Rift Photography, faced the challenge of losing valuable booking leads due to a slow, manual quoting process. Founder Matt Reilly struggled with delayed responses, input errors, and high stress while trying to calculate pricing and confirm event details, all of which were costing the business conversions. They implemented ConvertCalculator's dynamic form and instant quote calculator to automate their workflow.

ConvertCalculator's solution used advanced conditional logic and integration with Google Calendar to create an automated booking system that provides instant pricing and qualifies leads. This resulted in a 25% increase in conversions and saved the business 8 hours per week in administrative work. The automation also eliminated scheduling errors and significantly reduced the owner's anxiety, allowing him to take a five-week holiday while the business continued to operate smoothly.

Rift Photography

Matt Reilly

Director