Case Study: UCT GSB generates high-quality leads through paid social with Conversion Science

UCT GSB drives 93% open rates with Conversion Science

UCT GSB needed to acquire high-quality student prospects across Africa for its academic programmes in a cost-effective manner. They faced the common educational marketing challenge of needing to stand out with relevant and tech-savvy digital marketing. Conversion Science was engaged to manage this lead generation effort.

Conversion Science set up and managed Paid Social campaigns, specifically using LinkedIn's Sponsored Messaging ads, to reach target audiences across Sub-Saharan Africa. The approach achieved exceptional results, including a 93% average open rate and a 45% average lead form completion rate, successfully generating a strong pipeline of high-quality prospects for the client.

UCT GSB